SalesBlink – A Complete Guide To Automated Cold Outreach

SalesBlink – A Complete Guide To Automated Cold Outreach

We are building rockets, flying drones, and selling NFTs. This era is the inception of technology and automation, so why should you not go with the flow? Now we are not asking you to do crazy things in tech but you can definitely invest in automating your sales process with SalesBlink.

SalesBlink is an all-in-one full-stack sales outreach tool that takes you from prospecting to outreach to closing lightning fast. The speed and automation that make SalesBlink a one-stop solution for cold outreach. 

Our solution aims at helping sales teams carry out cold outreach across multiple channels. It is not ideal for email marketing. 

Lead generation is a time-consuming task, but with SalesBlink, searching for prospects becomes easier and faster. 

For the prospecting phase, you have an email finder to help you find anyone’s email using the name and domain. It allows you to search for email addresses in bulk so that you can save time. 

It also gives you helpful information such as email addresses and phone numbers of prospects, and much more with just a click. You can get the details of prospects you require to start reaching out. 

There is a vast business database to get details of businesses and a WHOIS database that will come in handy. A WHOIS domain database has all the registered domains that can be used for various legal purposes. As SalesBlink provides it to you, there is no need to run back and forth to find registered domain names. 

Then, the email verification feature allows you to verify email addresses before sending emails so that the bounce rate is low. 

Additionally, you can find the domain of companies using their name. Also, there is a website social media finder that extracts social media accounts from the website list.

Outreach With SalesBlink

After finding prospects, the next step would be to reach out to them. SalesBlink lets you connect with prospects across multiple channels. It helps automate cold email sequences using multiple follow-ups, enables cold calling and LinkedIn outreach.

You can personalize emails at scale to get more responses, and with email tracking, you can track clicks, opens, replies, and bounces to know how your email outreach campaign is faring with the target prospects.

There are also many other noteworthy features to make cold calling tasks and LinkedIn outreach easier for you.

Closing With SalesBlink

There is a CRM system to help you manage your leads and have the complete communication history in one place. SalesBlink also has an in-built meeting scheduler that lets you schedule meetings effortlessly with prospects. Additionally, you get a sales pipeline to help you visualize prospects in the different sales process stages. You can get an idea of the revenue using pipeline probability.

SalesBlink Plans and Pricing

SalesBlink has 3 different plans to offer based on the different needs of users.

Here’s a closer look at SalesBlink’s plans,

Email Warm-up Plan – $15 per month per user

Email Outreach Plan – $39 per month per user

Sales Outreach Plan – $99 per month per user

You get a discount of 15% if you choose yearly billing.

When you use SalesBlink, you will start with lead generation, which is generally the case with most cold outreach tools. This is the first step of the prospecting phase of the sales cycle. It is an important one as it begins the whole sales process. If you make efforts to get prospecting right, it will be helpful for the later stages. 

Search For Companies 

First, you would want to search for companies to get leads. SalesBlink makes that job easy for you as you can filter your search for companies by country, industry, and team size. 

As a salesperson, you first have to search for companies and get to know them. But this process can be tiresome and ineffective without a prospecting tool as you will have to resort to conventional methods of finding leads.

Buying a prospect database is also not advisable because you can get unverified and incomplete information. That is why you need a tool that helps you with prospecting. Using SalesBlink’s company finder, you can get details of companies such as their website, social media links, and location in an instant without having to run around. As already mentioned, the results are filtered based on specific parameters to meet your requirements. For example, if you are looking for software companies in the USA, you need to mention that in the fields, and you will get search results accordingly. SalesBlink helps in narrowing down the search. 

Here is how to go about it,

1. Click on ‘Companies’ under prospecting.

Click On Companies Under Prospecting

2. Enter country, industry, and team size in the respective fields and hit Search.

Enter country, industry and team size

You will get the details like website, social media links, team size, and location.

3. Click on ‘Download’ in order to save the list of companies and their details on your device.

Enter country, industry and team size

Downloading the list of companies would be a good idea when you want to carry out outreach.

You can also select the companies and get the email address of the employees by clicking ‘Search emails’ next to the ‘Download’ button. It is a quick way to get emails for outreach.

Search For Prospect

When you want to reach out to a company, you usually wish to connect with a person working there. However, how would you know who is the right person? That is why you would want to gather details of a company’s employees and their position in the organization. You can try your best to contact a decision-maker. It will increase your chances of closing the deal faster.

It is often the job title and the company size which will help you find out who you should approach. Once you have that, you require their email address to shoot them an email. Mailing the prospect will help you initiate a conversation and is a great way to get started.

And with our software, you can search for employees of a company and gather as much information as you can, including their email addresses.

1. Using Domain Name

The Domain Search feature of SalesBlink helps provide email addresses, phone numbers, and social media links of employees of companies. One way of doing so is by entering the domain name.

1. Go to ‘People’ under prospecting and select ‘Domain Search’. 

Domain Search

2. Enter the domain name and click on ‘Search’.

Enter domain name

3. You will get the name, email, phone number, and social media links of the company’s employees.

Get name, email, phone number, social media links of company's employees

4. Click on the download button in order to save the details of employees on your PC or device. 

2. Using Employee Name And Domain

Here’s another way of searching for the email addresses of prospects. You can get them by using the employee name and company domain.

1. Click on People and select ‘Email Search’.

Email Search using employee name and domain

2. Enter the first name, last name, and domain name in the respective fields. Click on the ‘Find Email’ button. 

Email Search with SalesBlink

Here’s how you will get the result:

Email Search Results

3. Find Bulk Emails 

While the above gives you the email address of one person at a time, there is a method to search for emails in bulk. 

1. Drag and drop a CSV file having the fields: first name, last name, and domain, to the bulk email finder. 

Alternatively, you can download the sample CSV file that has all the fields in place. 

You can easily find up to 1000 emails in bulk. 

Find Bulk Emails

After a while, the emails will be available to you for download. 

Using SalesBlink would help in making your job easier as a salesperson. As gathering information from various sources is challenging and monotonous, having a tool that enables you to do it with the click of a button will do wonders. Having most of the information for outreach right in front of you will speed up the entire process.

Email Verification

Imagine that you have a list of emails of prospects, and you start emailing them in the outreach process. If most of these emails bounce and never reach the recipients, your effort will run down the drain. As a salesperson, you have to reduce the bounce rate of your cold emails, or your email deliverability will get severely affected.

You can use an email verifier tool to verify the email addresses. SalesBlink helps you do just that. It will help verify emails and ensure that you reach out only to valid email addresses.

You can verify the emails before proceeding with the outreach using our in-built email verification tool. 

1. Click on ‘Email Verification’ on the menu under tools.

Email Verification Tool

2. Enter the email address you want to check.

Enter the email address

3. The tool will tell you whether it is valid or not.

Check if email is valid or not

In order to verify email in bulk, you can drag and drop a CSV file in the bulk email verifier. It allows verification of 1000 emails in one go.

Bulk Verify Email Addresses

Moreover, the accuracy of our email verifier is 99%, which is quite good in reducing the email bounce rates.

Creating A Campaign

An outreach campaign has a good balance of emails, phone calls, and LinkedIn messages or connection requests. It usually starts with a cold email. After obtaining the prospect’s email address, verifying it, and performing research, you can start reaching out via email.

Here’s how you can create your campaign, 

1. Click on Campaigns

Click on Campaign

2. Click on ‘New’ at the top right-hand corner and select ‘Campaign’.

Click On New Campaign

3. Enter the campaign name, select the Sales Pipeline, and drag and drop your CSV file. Click on Upload Prospects.

Create Campaign

4. The details in the CSV file will appear.

Save and Create Sequence

5. You have to match the fields of the CSV file with that of the tool. Next, click on ‘Save and Create sequence’.

Match the fields of the CSV file

6. Different flow chart templates will appear. You can choose the one that suits your requirements the best. Click on ‘Select Template’ after you choose one.

Select Flow-Chart Template

7. The flow chart will be ready for you to use.

Use the Flow Chart

There is also an option to build your flow chart from scratch using our Visual Campaign Builder, one of the unique features of SalesBlink.
You will see your prospect as shown in the image below in the campaign builder if you choose to build it from scratch.

Build flow chart from Scratch

First, under outreach, you can add Email, call, LinkedIn message/connection request blocks in the flow chart.

Add outreach blocks in flowchart

Then, under Conditions, the drop-down menu has Email Open, Email Link Click, Email reply, Call Status, LinkedIn Message Reply, and LinkedIn Request Accepted.

Add conditions blocks in flowchart

You can add them to the flow chart by simply dragging and dropping.

Under Triggers, you have the option to change the CRM stage.

Add Triggers blocks in flowchart
Flowchart
Flowchart
Flowchart

There’s a new prospect in the above example, and you send the person an initial email. 

If the prospect opens the email after ten days, you can call the person over the phone and ask him what he thinks of the email.

If the prospect doesn’t open the email, you can make a reminder call. 

This is how you can build the flow chart. Once created, you can save this by clicking on the ‘Save’ button and your campaign will get saved.

Schedule A Campaign

After you have created the campaign, you need to schedule it. 

You can schedule the campaign by entering the date, time, and time zone. 

Schedule A Campaign

Click on ‘Schedule campaign’ to schedule the campaign.

How To Edit, Delete or Check The Status Of Your Campaign?

When you have created a campaign, it is possible that you might want to edit or delete it. Here’s how you should go about it. 

For seeing the status of a campaign,

Click on ‘Campaigns’

See Status of a Campaign

In the list of campaigns, under the Status column, you can see the status of the concerned campaign.

For editing a campaign,

Click on ‘Campaigns’.

Click on Campaign

In the list of campaigns, click on the edit button in the ‘Actions’ column of the campaign you want to edit.

For stopping an ongoing campaign,

Click on ‘Campaigns’.

Click on Campaign

In the list of campaigns that appear, click on ‘Stop’ in the Actions column of the concerned campaign.

Outreach

In the outreach phase, you can connect with prospects through email, phone, and LinkedIn. It is difficult to remember everything because mostly you won’t be dealing with just one prospect at a time. There will be several of them, and you can’t keep track of all the interactions you make. It is, therefore, better to automate the process and SalesBlink helps you with that.
There are separate tabs for email, phone, and LinkedIn outreach so that it all looks well-organized.

Email Outreach

Emailing is the most popular channel for outreach, and at SalesBlink, we ensure to automate email outreach for you.

Even after automation, you have to keep an eye on the activities. Automation is excellent, but not without humans. There are certain things that humans can do much better than robots. And that is primarily why robots should never take over humans. It is the human touch that matters. SalesBlink understands that and aims at bringing some warmth to cold emails by helping you personalize each of them so that the recipient feels that the email is from a human and not a robot. 

1. Click on ‘Email’ under outreach

Email Outreach

You can see an email outreach calendar that has all the emails you have scheduled.

Having everything mentioned in the calendar makes it easy for you to keep track of events.

Email outreach calendar

Templates

On the top right corner, there is a Template button that lets you create email templates.

Click on Templates
Create Email Templates

You can mention the template name, write the subject line and the email body. Our email editor has all the tools you need to create an effective email template. There are formatting, aligning, and many other tools you would require. Save the template once done.

Editing email templates

In order to edit templates, do the following,

1. Click on ‘Templates’.

Click on Templates

 2. Click on ‘Edit Template’

Edit Templates

3. Feel free to edit the template name, subject line, and body.

Edit the template

4. Click on  “Update template” once you make the changes. Doing so will update the template.

Testing email templates

1. Click on ‘Templates’.

Click on Template

2. Click on ‘Send Test Email’

Send Test Email

3. In the pop up, select the name of the campaign and the email address to which you want to send the test email.

Click on send test email

5. Click on  “Send Test Email”. It will help you receive the test email and you would know how it is.

Deleting email templates

1. Click on “Templates”.

Click on templates

2. Click on “Delete” to delete a template.

Click on delete

Doing so will delete the template successfully.

Personalization

We, at SalesBlink, believe in personalization. That is why we give you ample options to customize the content of the email with text and image personalization.

You can personalize the text of the subject line and email body using macros, also known as placeholders. Select ‘My Macros’ in the ‘Load Macros’ drop-down. You will get the macros corresponding to the fields in the CSV file of prospects you uploaded initially. Select the ones you want to add to the email, and a field value corresponding to it will get added upon sending an email to each prospect.

For example, you can add the macro for the first name of the prospect in the following way,

Hi {{first-name}},

It is a pleasure to connect with you…

When you send this email, in place of {{first-name}} the name of the prospect gets added.

Another unique advantage that SalesBlink offers is image personalization which you can use in the email campaign.

Image Personalization

You can personalize an image at scale using macros(eg: mention the name of the prospect in it).

Here’s how you can personalize images,

1. Upload an image.

2. In the image, write the image text of your choice. 

For example, you can write something like the following as the image text,

{{company_name}} makes news!

Here, the name of the particular prospect’s company reflects in the image, and you won’t have to move back and forth, changing it for each email.

3. Save the template.

Save the template

There is also an ‘Add Unsubscribe’ link option for you. 

It gives recipients the freedom to opt-out of your cold emails if they wish to. If you want to comply with regulations like GDPR, it is a must to make unsubscribing from your list easy for the email recipient. 

Email outreach settings

To carry out email outreach, it is essential to connect your email account with SalesBlink.

To do so, go to the ‘Settings’ on Email Outreach.

Click on settings

Here, you can add an SMTP sender or an Outlook sender.

To send emails with Gmail, G-suite or Workspace

  1. Select the email service as Gmail or G-Suite from the
  2. Turn on 2-Step Verification if you haven’t already from Google Settings.
  3. Generate an App Password.
  4. Enable IMAP for your Gmail / GSuite / Google Workspace account.
  5. Enter your email address and the app password you generated.
Enter username/password

6. Enter IMAP host and port.

7. Click on ‘Add Sender’.

The sender name would appear in the same page once it gets added successfully.

Similarly, you can send emails with Yandex mail, Zoho Mail, and Go Daddy mail too.

To send emails with Outlook/Office 365

1. Click on ‘Add Outlook Sender’ and get redirected to Microsoft’s login page.

2. Enter the username and password to log into your account.

You can see the new sender name appear on the page once the sender gets added.

Email subject line generator

SalesBlink has a free tool to offer called Cold Email Subject Line Generator. 

Email subject lines are essential because the recipient would open an email based on it. If the email subject line is not attractive enough, why would anyone even want to read what is inside the email?

However, coming up with catchy subject lines each time you draft an email is challenging, and that is why we have a free tool for you that will be useful. It helps in generating subject lines that will fetch you high open rates. It would help reduce your work to a great extent.

How to use the email subject line generator?

1. Enter the service your business provides.

2. Enter the name of the recipient’s company.

3. Click on the ‘Generate subject lines’ button.

Cold Email Subject Line Generator
Get Best Subject Line

You will get 5 subject lines along with their open rates so that you can choose what works best for you. If you don’t want to use them directly, they can work as an inspiration to help you write another one. 

Ideally, you need to keep 3 things in mind while writing email subject lines, and they are,

1. Keeping the subject line short and eye-catching so that the open rates are higher. 

2. Let the recipient know that you have done your research before reaching out. Personalized subject lines have a 22.2% higher chance of being read. You can also try to go beyond mentioning the name of prospects and their company.

3. Try to carry out A/B testing to see what works best for you.

Email signature generator

We offer a free email signature generator where you can create your email signature. It is your choice how you want your signature to be. There is a ‘generate signature’ option that redirects you to this tool. 

Email Signature Generator

Here is what the tool looks like,

Free Email Signature Generator with Templates

You can select your template from the list of options in front of you. You can create a professional-looking signature in no time using the tool. 

This tool offer unique features – 

Customize – There is complete freedom to customize it with colors and fonts of your choice. 

You only need to enter your details, upload custom images, and you will get your email signature instantly. 

Add social media links- The tool lets you add social media links to your signature. Having links to Twitter, Facebook, and other networks can help the recipient connect with you.

Customize CTA: You can also create a custom call-to-action CTA with your choice’s image, text, and color. 

Use it elsewhere – The best thing about our email signature generator is that you can use the email signature created here with Gmail, Outlook, and Apple mail as well. 

Reasons why you should use an email signature generator:

1. When your professional-looking picture with your details appears in different places, it conveys that your business is well-established.

2. It helps in branding every message you send.

3. An email signature is more like an e-business card. It helps clients to get in touch with you.

4. It helps with making quick connections.

In case you don’t want to use the tool, you can create your simple email signature. 

Phone Outreach 

Phone outreach is also an essential part of sales. Most often, it would follow an initial cold email. After reading the email, if the prospect is interested in your product or service, you can reach out to them over the phone. It is an excellent way of interacting with the prospect. You get a chance to tell them more about your product or service benefits and how your solution will address prospects’ pain points. 

SalesBlink helps you keep track of your phone calls to avoid missing out on them. After all, you would be reaching out to 100s of prospects at a time, and you cannot remember all the details.
Here’s how to go about it.
You can click on ‘Phone’ to get an idea of the phone call outreach tasks due or scheduled.

Click on Phone

With SalesBlink, you can create call sequences, get call scripts personalized using macros and make cloud calls. There is also a power dialer to enable one-click calling to make the task simpler for sales reps. To facilitate the better training of reps, you can even record calls.

LinkedIn Outreach

LinkedIn is a boon for salespeople as it is a widely-used professional networking site. Sending LinkedIn InMail messages is a great way to reach out to prospects, and it is beneficial to incorporate it into your outreach strategy. After the initial email, you can send LinkedIn messages or a request to connect. Sending messages on LinkedIn will make you look more professional. 

SalesBlink helps you in keeping all the LinkedIn activities in one place. 

Clicking on LinkedIn will tell you about the LinkedIn Outreach Tasks due or scheduled. It is even possible to track replies.

Click on LinkedIn

Email Warm-up

You must know that you have to warm up any new email account before starting your email campaign. SalesBlink helps with just that with its email warm-up feature. It helps improve email deliverability so that your emails land in the primary inbox of recipients and not in the spam folder.

Here’s how you can use that feature,

  1. Go to ‘Email’ under ‘Outreach’.
  2. Click on ‘Settings’ in the top right corner.
  3. In the Email Outreach Settings, click on ‘Warmup Settings’ next to the email sender you want to warm up.

You can now turn on the warm-up, configure the setting and watch your account getting warmed up in the background. It is also possible to turn the warm-up off when you wish to.

Closing

Closing is the last step of the sales process that takes the prospect towards sealing the deal. It occurs when the prospect shows a strong inclination towards purchasing the product.

For the closing phase, you have ‘Meetings’, ‘Sales Pipeline’, and ‘CRM’ in SalesBlink.

CRM

CRM stands for ‘Customer Relationship Management’. It includes the tools, techniques, and strategies to help retain and acquire customers. The main aim is to make sure that everything goes smoothly with customers/prospects.

SalesBlink’s in-built CRM is a database to help manage prospects. Having a CRM is excellent for different departments of an organization, and that includes Sales. 

As a salesperson, you can manage campaigns better with CRM, and the size of your business doesn’t matter.

It gives the chance to build and manage external relationships better.

Here’s how you can manage prospects in CRM. 

1. Click on CRM under Closing

Click On CRM

2. You will be able to see the list of prospects in your campaigns.

You will have all their details in one place. Here you can view prospects, move them, add new prospects and even delete those you no longer require.

Let’s take a deeper look at the CRM and its settings.

The top right corner has the Settings button. Click on it.

Click on settings

You can add or delete the prospect fields.

You can add or delete the prospect field

Also, you can change the stage of the prospect and add a new stage. 

Change or add a new stage

While the campaign revolves around a prospect, there can be times when you have to remove them from your campaign. This can happen when you follow up for too long and get no response from the prospect’s end. Even after sending the break-up email, it is better to stop moving in that direction if you don’t get a reply. You can instead channelize your energy towards more promising prospects.

As already seen, SalesBlink lets you remove a prospect from the campaign.

Here’s how to go about it,

1. Click on “CRM” under “Closing”

CRM

2. Select the campaign and click “Go”

Select the campaign

3. You can see the prospects and their details. Under Actions, you can click on ‘Delete’ of the concerning prospect.

Doing so will delete the prospect from the campaign. 

The other action are view, edit, move, and updation of stage.

Sending emails found by domain search to the CRM

Here is how you can send the emails you found using domain search to the CRM,

1. In the side menu, go to ‘Prospecting’ and click on ‘People’.

Click on prospecting

2. Out of the two options that appear, click on ‘Domain Search’.

Click on domain search

3. Enter the company domain and click on ‘Search’. (The best part is that you can do so for 1000 companies at a time.)

Enter the company domain and click on search

4. You will get details of company employees.

5. Click the ‘download button’ and download all the information in CSV format.

6. Create a new campaign and upload the CSV.

Create a new campaign and upload the CSV

The details will reach the CRM.

Sales Pipeline

You can create custom pipeline stages to manage deals and predict revenue using pipeline probability using the sales pipeline. It is also possible to prevent prospects from getting lost, as you can see them in the pipeline.

1. Click on ‘Sales Pipeline’ under ‘Closing’.

Click on Sales Pipelines

2. The existing pipelines will appear.

Existing pipeline

3. You can view, edit or delete each of them.

4. There is also the option to create a new pipeline.

Create New Pipeline Templates

Meeting Scheduler

When the prospect is interested in knowing more about the product or service you are offering, you can schedule a meeting with them. Use the opportunity to convert the prospect into a paying customer. 

It is a little challenging to move back and forth with the date and time of the meeting. When you are free, the potential client may not be available and vice versa. Therefore, you would need to organize things, and SalesBlink has you covered for that.

Here’s how you can go about using the meetings feature of SalesBlink. 

1. Click on “Meetings”

Click on Meetings

2. The following will appear,

Share Calendar Link

It is a shareable calendar link that syncs with your calendar. 

Using this will help prospects plan meetings with you because they would know when you’re available. 

1. Click on ‘Continue with Google’ and grant permission to SalesBlink.io to access your Google Account.

2. It will direct you to a calendar settings page where you can mention your details and working hours. Click on the Save button.

Now when you click on ‘Meetings’, you will see a calendar where you have all the scheduled meetings visible for each date. It will tell you about the meetings you have. 

There is a calendar link that you can share with prospects in your emails or LinkedIn messages. 

Prospects can book meetings with you hassle-free. 

Book Meetings
Book Meetings

You can go to ‘Settings’ and mention your availability i.e. your working hours, set custom meeting scheduler questions, buffer time between meetings and much more.

How to schedule a meeting event?

Once you share the meeting link, the prospect can schedule a meeting with you.

Here’s how to do it,

1. Copy your calendar link and paste it on the browser’s search bar.

2. You will see a page to help you schedule meetings.

Select Date for meeting

3. Choose a time zone.

Choose Time Zone

4. Select a date for the meeting.

Select meeting date

5. Choose the meeting time.

Choose the meeting time

6. Mention the details and schedule the meeting. You will get a confirmation of the meeting once you are done.

Schedule meeting

Final Takeaway

As you can see, SalesBlink is a platform that takes you from prospecting to outreach to closing swiftly. It automates every step so that your workload gets reduced.

As a salesperson, you would have a lot on your plate already. So, it is better to automate tasks that take away a significant chunk of your time. SalesBlink helps you with doing just that. You get filtered-out information so that you can work in a channelized manner. 

Prospecting is an important stage in the sales process, and you have to invest your time and energy in leads that seem promising. You have to get in touch with those who are more likely to purchase your product or service. SalesBlink helps you find details of prospects easily 

Building campaigns can’t get this easy as you already saw how convenient it is to build one using the visual campaign builder. You won’t find this feature in other outreach tools. 

To create email templates for outreach, you have tools like the email subject line generator and the email signature generator. You can get attractive-looking subject lines with high open rates without effort with the former. At the same time, the signature generator creates professional-looking email signatures in a matter of a few seconds.

With the CRM, Sales Pipeline, and the Meeting Scheduler, you can easily manage prospects and fix up meetings with them. You already have seen how you get to share your calendar link with prospects so that you can schedule meetings without facing any problems. 

Every tool and feature of SalesBlink aims at making things easier for you. That is why people turn to automation. Investing in SalesBlink means more leads, more sales, and more revenue. 

Try it to build a flawless sales process with SalesBlink!  


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